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13-Feb-09:
New Look for England Squash
Ben Taylor reports
We’re delighted to announce that England Squash, the governing body
of squash and racketball in England, has today officially become
England Squash & Racketball.
Squash continues to be one of the most popular sports in England
with nearly half a million people playing regularly, and as many of
you will know, racketball is a complementary sport with a similar
scoring and rules system.
Our vision is to increase the popularity and profile of both sports,
continue to raise levels of success at international level and to
run the sports according to the highest standards of governance,
management and ethics. In order to achieve this we felt that the
organisation needed a new identity, one that truly represented our
aspirations to be modern, vibrant, and professional.
If you’re joining us this week at the
National
Championships in Manchester, you’ll notice our new logo being
unveiled for the first time. The rose of England, traditionally
associated with English sport, has been given a contemporary feel,
while incorporating attributes of squash and racketball such as
movement, energy and dynamism.
The debut of the logo will be followed in the coming months by a
re-vamped, user-friendly website. Both the logo and website have
been designed to convey the sports of squash and racketball as
vibrant, dynamic, modern and professional, and to persuade more
people to get on court to try our great sports.
Over the coming months and years we will be working closely with
clubs, leisure centres, universities and workplaces to help
introduce thousands of new players, coaches, and volunteers to the
sports, and key to this is creating a vibrant club scene. Squash
will continue to be at the heart of our activity but we feel
strongly that racketball will help bring new people to squash
courts. Squash facilities that have embraced both sports are going
from strength to strength, with busy courts and increased membership
numbers. Our aim is to help all clubs achieve this success.
We’re looking forward to working together with you, and all of our
partners, to help make both sports as successful as they can be for
many years to come.
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