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By Mark
Lamport-Stokes, Reuters
LONDON (Reuters) - Having been staged in front of
dramatic backdrops like the Great Pyramids in Egypt, squash can
offer some of the most memorable and photogenic venues in global
sport.
Hardly surprisingly, this is one of its greatest
strengths and a powerful marketing tool as the racket sport bids to
appear at the Olympics for the first time.
Squash has been short listed with golf, rugby, roller
sports and karate for possible inclusion at the 2012 Games and could
be added to the program if any of the existing 28 sports is removed
by the International Olympic Committee (IOC) on July 8.
All 28 Olympic sports will face the vote in Singapore
and must win a majority from IOC members to avoid being dropped from
the list. If a sport is axed, the IOC executive board will select a
replacement from a list of the five applicants.
The sport recommended by the executive board to replace
an outgoing sport would first need a two-thirds majority to become
an "Olympic sport" and would then need a simple majority in a second
vote to be admitted to the 2012 Games program.
Should squash get the nod, the possibilities for venues
are dramatic and virtually endless.
One of Paris, London, New York, Madrid and Moscow will be voted by
the IOC as the host city for 2012 on July 6, and all five can
provide evocative settings for a sport like squash, which can use a
transportable state-of-the-art, all-glass court.
POSSIBLE BACKDROPS
In Paris, possible backdrops include the
Eiffel Tower, Montmartre and the Louvre. In London, there is St
Pauls Cathedral, the London Eye or the Houses of Parliament.
New York has Times Square, Grand Central Station and
the Empire State building while Madrid has the Prado Museum and the
Royal Palace. In Moscow, Red Square and the Kremlin immediately come
to mind.
"Flexibility
is one of our greatest strengths," World Squash Federation chief
executive Christian Leighton told Reuters.
"We are a sport that can go indoors or outdoors and be
played in a singles or a doubles format.
"Perhaps most significantly, though, we can put up a
glass squash court right next to a structure like the Eiffel Tower,
which would make an iconic photograph for the history of the Games.
"Some sports have to utilise a lot of marketing money
to attract spectators. In squash, we don't need to have that problem
and people can get really close to the action when they watch our
sport."
There have been several shining examples of squash
being played out in spectacular surrounds.
GIZA PYRAMIDS
Best known is the Al Ahram Open, which is staged in front of the
Pyramids at Giza in Egypt, while the long-standing Tournament of
Champions in New York takes place inside Grand Central train
station.
On the professional women's tour, the Hurghada International is held
on a small island in the Red Sea which is connected to the Egyptian
coastline by a walkway. The all-glass court for the tournament has
boats moored up close by.
While flexibility and imagery of venue is undoubtedly
the biggest selling point, squash has other attributes.
"Squash is a very athletic sport and we can provide a
guarantee that our top players, both men and women, would all attend
the Olympic Games if we were voted in as a sport," said Leighton.
"Squash
is also a truly universal game. We have 125 national member
federations, all of which organize their own national championships,
and there has been notable growth over the last decade in Europe,
Oceania and Central America.
"Then there is the question of cost and complexity. In
squash, we would provide an Olympic program featuring just 64
athletes, 32 for the men's singles and 32 for the women's singles.
"The event would be played over six days and would
require just two glass courts, costing in total just $250,000."
While sports like tennis and golf would struggle to get
players to view the Olympics in the same regard as a grand slam
event or a major championship, squash has no such problem.
"Our athletes are dying to participate," added
Leighton. "The Olympics would be seen as the pinnacle event in
squash.
"Jahangir Khan, the great Pakistan player of the 1980s
and arguably the greatest squash player in history, said recently in
an interview his only regret in his sporting life was never being
able to compete at an Olympics."
Original article from Reuters
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