17-May-08:
ATCO Super Series Finals Sell-Out Provides Further
Evidence of Re-Emerging UK Professional Squash Circuit
Event promoters of the ATCO Super Series Finals – London 2008 have
announced that the prestigious squash championships is sold-out,
further demonstrating the re-emergence of a thriving professional
circuit in the UK.
The announcement is a major boost for the Professional Squash
Association’s marquee annual event, which under the
joint-stewardship of Ziad Al-Turki, Vice-Chairman of the
ATCO Group, and Paul Walters, founder of
internationalSPORTgroup, returns to the Broadgate Arena in the
heart of London's Square Mile from the 19th to 23rd May.
First staged in Switzerland in 1992, the championships first moved
to the unique location of Broadgate Arena in 1999. The five-day ATCO
Super Series Finals - London 2008 will feature two pools of four
players, leading to finals which will produce a 1-8 finish, and will
boast one of the richest prize funds in the sport.
 "Since
acquiring the rights to this major event, we have been working very
hard at finalising a solid and sustainable commercial platform from
which the championships can prosper over the short, medium and
long-term," said Ziad Al-Turki.
"London was chosen for its significance in helping the Finals
attract commercial partners, combined with additional marketing, PR
and promotional opportunities which would obviously help drive the
success of the championships at all levels.
Selling out the event in our first year back in the capital is
fantastic and a major boost for everyone involved in the event,"
added the promoter of the Saudi International, the world's richest
men's prize money event.
 Paul
Walters of internationalSPORTgroup added: "The Super Series Finals
is without question one of the most important events on the Men's
World Tour and the return of the championships to London is a
natural fit.
“As well as showing a huge amount of interest in the championships,
the unprecedented demand for tickets also demonstrates the genuine
re-emergence of a thriving professional circuit in the UK,” added
Walters whose company recently promoted an equally successful Dunlop
British Open in Liverpool as part of the city’s European Capital of
Culture celebrations.
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