A.G.BARR ASSOCIATE WITH LONDON’S PREMIER SQUASH EVENT
Two of A.G.Barr’s leading drinks brands, Strathmore
Water and Taut Isotonic Sports Drink, have announced
their partnership with leading international squash event ISS
Canary Wharf Squash Classic, which is set to run from 22 – 26
March at the spectacular glass East Wintergarden in London’s
iconic business district, Canary Wharf.
In successive weeks the event has not only secured partnerships
with Strathmore and Taut but also renewed association with
title-sponsor ISS and Canary Wharf PLC. Interest in remaining
sponsorship packages has been promising as have early ticket
sales with only limited seating options still available.
A.G Barr identified the tournament as the ideal platform on
which to activate their ongoing brand objectives.
Mark Jephcott, A.G.Barr PR Manager, said, ''We are delighted to
sponsor this tournament with Strathmore Spring Water and TAUT
sports drink. These are two of our leading brands, which both
support sport at grass-roots and elite sporting level, with the
aim of encouraging the whole family to participate in sport and
lead a more healthy and active lifestyle.''
The tournament has been resident in Canary Wharf for 7 years and
with tickets looking to sell out once again, the event remains a
must-watch for City workers and squash enthusiasts alike.
Tim Garner, Event Director, Eventis, said, "It is great to have
maintained our momentum from previous years and with strong
early ticket sales once again, we are looking forward to a
packed house for every day of the event.
“We are pleased that our partners regard the event as a sound
investment and look forward to showcasing their brands once
again in front of our squash and City worker crowd, alongside
the top international players.”
Current British number one Nick Matthew will be amongst the
favourites to take victory in London having finished 2009 in top
form, taking his third successive PSA World Tour Super Series
Final. The ISS Canary Wharf Classic will again feature an array
of the world’s top squash talent, having hosted eight of the top
ten players in 2009.
Official Sports Drink