British Open Deal
Sealing the deal ... Dr
Assem Allam yesterday officially formalised his landmark
three-year agreement to sponsor the Allam British Open
Squash Championships at a special contract signing ceremony
at the KC Stadium in Hull.
The signing was conducted in the presence of Nick Rider,
the Chief Executive of England Squash & Racketball and
underlines Dr Allam's enthusiasm for the sport and
commitment to its on-going promotion.
The Egyptian-born, East Yorkshire-based entrepreneur was
joined by squash legend Jahangir Khan, ten times
British Open winner, who flew in from Kuwait to attend the
ceremony which took place at Hull Football Club,
which is owned by Dr Allam.
Also present were Nick Matthew, the current world's
number one squash player from Sheffield who is between
international engagements, and Jenny Duncalf, the
top-ranked British female player and world's number two.
After the signing, a group of budding young stars from the
Humber Junior Squash Academy were invited to meet Dr Allam
and the players.
A world class event, the Allam British Open is the world's
most prestigious tournament, bringing together the sport's
leading exponents from around the globe, and is
affectionately regarded as a 'national treasure'.
The tournament, which culminates at the O2 Arena in May next
year, is set to move to East Yorkshire in 2013 when it will
become the flagship event at Dr Allam's planned
multi-faceted Sports Village.
A bit of TV coverage too
(look for 18:43)
British Open Championships’
Set for O2 Finale
England Squash & Racketball announces Egyptian-born East
Yorkshire based entrepreneur Dr. Assem Allam as the
new Title Partner for The Allam British Open
Championships, which culminates at the O2 Arena in
A world class event, The Allam British Open brings together
the world’s top male and female players, including England’s
World Champion and World No 1 Nick Matthew and Malaysia’s
Nicol David, the pre-eminent female player of her
generation, in a sensational prelude to London’s summer of
sport featuring the 2012 London Olympic Games.
The three year agreement cements Dr. Allam’s growing
commitment to sport following his recent much publicised
purchase of Hull City Football Club. The event will reside
in London in 2012 while Dr. Allam furthers his plans to
build a multi-million pound sports complex in Hull. The
complex will feature a world class squash centre which is
intended to host the Allam British Open in 2013 and 2014,
tennis and gymnastics facilities, an Olympic-size swimming
pool and a hotel.
Commenting on the British Open announcement and his £100
million development project, Dr. Allam said:
“The Sports Village is something
I want to do for the community. The idea behind it is that it will
become a day out for the family.
“I am delighted our company is able to back one of the world’s most
important and best known championships of its kind. We look forward
to welcoming the British Open to Hull, East Yorkshire, where it will
be a flagship event at the Sports Village bringing many people to
Sheffield-born World Number
One Nick Matthew said, “It’s fantastic to see Dr.
Allam’s enthusiasm for the sport demonstrated in this way.
The British Open is a national treasure and his backing will
ensure that it maintains its position as the world’s most
prestigious squash tournament and bring the best players to
compete in the UK.”
Jahangir Khan, ten times winner of the British Open
and a legend in the sport, added, “It is fantastic to see
the British Open - the most prestigious squash event in the
world - coming back to the PSA calendar and taking its
rightful place at the heart of our sport. Every squash
player in the world dreams of taking part in these wonderful
Nick Rider, Chief Executive of England Squash &
Racketball said, “Dr. Allam’s support for squash is
unequalled and we look forward to delivering an event that
will reward his vision and reflect spectacularly on his
brand. His intervention at this time has secured the future
of one of the most important events in the World Series and
will be applauded by players and by squash fans world-wide.”
The Allam British Open is expected to reach out to more than
25 million people in 172 countries and will touch almost
every community in the UK, interacting with fans at all
levels of the game across the globe.
Who is Dr. Assem Allam
Leaving Egypt as a qualified accountant in 1968, Dr. Allam became a
post graduate student in economics at Hull University before working
for a leading merchant banking group as an accountant.
A management buy-out in 1981 created Allam Marine Ltd, which
had turnover of £132m last year.
The company is one of the UK's fastest growing operations in terms
of turnover and profits and recently won the Queen’s Award for
Enterprise for a second time.
After four decades in East Yorkshire Dr. Allam has made it clear
that through his love of sport he wants to give back to the City
of Kingston upon Hull and East Yorkshire - delivering his vision
for world class sports facilities in the planned £100m sports
village remains a priority for 2013.
Dr. Allam believes with a passion that the introduction of improved
sporting facilities within communities will go a long way to helping
society as a whole.