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Allam Endorses
British Open Deal

Sealing the deal ... Dr Assem Allam yesterday officially formalised his landmark three-year agreement to sponsor the Allam British Open Squash Championships at a special contract signing ceremony at the KC Stadium in Hull.

The signing was conducted in the presence of Nick Rider, the Chief Executive of England Squash & Racketball and underlines Dr Allam's enthusiasm for the sport and commitment to its on-going promotion.

The Egyptian-born, East Yorkshire-based entrepreneur was joined by squash legend Jahangir Khan, ten times British Open winner, who flew in from Kuwait to attend the ceremony which took place at Hull Football Club, which is owned by Dr Allam.

Also present were Nick Matthew, the current world's number one squash player from Sheffield who is between international engagements, and Jenny Duncalf, the top-ranked British female player and world's number two.

After the signing, a group of budding young stars from the Humber Junior Squash Academy were invited to meet Dr Allam and the players.

A world class event, the Allam British Open is the world's most prestigious tournament, bringing together the sport's leading exponents from around the globe, and is affectionately regarded as a 'national treasure'.

The tournament, which culminates at the O2 Arena in May next year, is set to move to East Yorkshire in 2013 when it will become the flagship event at Dr Allam's planned multi-faceted Sports Village.

A bit of TV coverage too
(look for 18:43)


‘The Allam
British Open Championships’
Set for O2 Finale


England Squash & Racketball announces Egyptian-born East Yorkshire based entrepreneur Dr. Assem Allam as the new Title Partner for The Allam British Open Championships, which culminates at the O2 Arena in May 2012.

A world class event, The Allam British Open brings together the world’s top male and female players, including England’s World Champion and World No 1 Nick Matthew and Malaysia’s Nicol David, the pre-eminent female player of her generation, in a sensational prelude to London’s summer of sport featuring the 2012 London Olympic Games.

The three year agreement cements Dr. Allam’s growing commitment to sport following his recent much publicised purchase of Hull City Football Club. The event will reside in London in 2012 while Dr. Allam furthers his plans to build a multi-million pound sports complex in Hull. The complex will feature a world class squash centre which is intended to host the Allam British Open in 2013 and 2014, tennis and gymnastics facilities, an Olympic-size swimming pool and a hotel.

Commenting on the British Open announcement and his £100 million development project, Dr. Allam said:
 “The Sports Village is something I want to do for the community. The idea behind it is that it will become a day out for the family.

“I am delighted our company is able to back one of the world’s most important and best known championships of its kind. We look forward to welcoming the British Open to Hull, East Yorkshire, where it will be a flagship event at the Sports Village bringing many people to the region.”

Sheffield-born World Number One Nick Matthew said, “It’s fantastic to see Dr. Allam’s enthusiasm for the sport demonstrated in this way. The British Open is a national treasure and his backing will ensure that it maintains its position as the world’s most prestigious squash tournament and bring the best players to compete in the UK.”

Jahangir Khan, ten times winner of the British Open and a legend in the sport, added, “It is fantastic to see the British Open - the most prestigious squash event in the world - coming back to the PSA calendar and taking its rightful place at the heart of our sport. Every squash player in the world dreams of taking part in these wonderful championships.”

Nick Rider, Chief Executive of England Squash & Racketball said, “Dr. Allam’s support for squash is unequalled and we look forward to delivering an event that will reward his vision and reflect spectacularly on his brand. His intervention at this time has secured the future of one of the most important events in the World Series and will be applauded by players and by squash fans world-wide.”

The Allam British Open is expected to reach out to more than 25 million people in 172 countries and will touch almost every community in the UK, interacting with fans at all levels of the game across the globe.

Who is Dr. Assem Allam

Leaving Egypt as a qualified accountant in 1968, Dr. Allam became a post graduate student in economics at Hull University before working for a leading merchant banking group as an accountant.

A management buy-out in 1981 created Allam Marine Ltd, which had turnover of £132m last year.

The company is one of the UK's fastest growing operations in terms of turnover and profits and recently won the Queen’s Award for Enterprise for a second time.

After four decades in East Yorkshire Dr. Allam has made it clear that through his love of sport he wants to give back to the City of Kingston upon Hull and East Yorkshire - delivering his vision for world class sports facilities in the planned £100m sports village remains a priority for 2013.

Dr. Allam believes with a passion that the introduction of improved sporting facilities within communities will go a long way to helping society as a whole.



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