ASB is preparing a glossy book
celebrating
its 50 years of innovation and progress ...
It
was clear from the outset that the local market would become too
small for the plans of ASB founder Horst Babinsky back in
the mid-sixties.
Now, the pioneering and innovative German company is celebrating
its 50th anniversary by publishing a glossy
'coffee-table' book outlining ASB's glorious history in
pictures.
Babinsky launched his venture by producing the first plastic
curtain tracks for the Bavarian market - and soon expanded with
the building system "Trelement" which led to products
being exported to Japan.
Horst Babinsky GmbH quickly became international!
The ASB construction system soon became the leader of the
aluminium system builders and within just four years, more than
70 ASB kindergarten buildings were planned and built,
followed by two huge office buildings, two buildings for the
Max-Planck society, schools and pavilion constructions.
From the beginning ASB's philosophy was: "ASB products
must be the best by far". And the ASB team followed this
maxim full of enthusiasm.
But it was in the world of Squash that ASB truly led the way: In
1977, the first ASB SquashCourt was presented in the
popular TV sports show "Das aktuelle Sportstudio".
This
signalled the beginning of a huge success of this completely new
squash court design.
The ASB system court reached 50% of the German-speaking market -
and in the years that followed, more than 7,000 ASB
SquashCourts have been installed around the world.
Over these years ASB have constantly introduced innovations and
further developments - eg. moveable side walls, the
rotary glass back walls, the ASB System Walls, the
height-adjustable tin, electronics for the squash court
and also the ASB ShowGlassCourt. The company has been
granted more than 40 patents!
In 1987 Horst Babinsky was presented the award for innovation by
the squash press in Germany. In 2002, the ASB founder received a
special award from the World Squash Federation (WSF) in Kuala
Lumpur.
It
was at the home of world squash, at the British Open in 1981,
that a court was first successfully set up in a theatre.
The ASB ShowGlassCourt was constantly developed and today it is
impossible to imagine the World Squash Tour without this court.
It has become the top product on the world market.
With the ASB GlassFloor came an additional focus, beyond
squash. The first ASB GlassFloors were installed in ASB
ShowGlassCourts and naturally resulted in huge discussions about
the use of glass for sports.
But just as had been the case with the ASB system courts, the
usual resistance was overcome and in 2009 the first ASB sports
glass floor was installed in a school's sports hall. The ASB
GlassFloor has stood the test of time.
Christof Babinsky, who has taken over the innovating
mantle of his father, is the director of this field of business.
Under his direction the first projects have materialised -
including the BT Sports Studio in London, where the
marking lines for each sport can be chosen by simply pressing a
button.
Further projects are on their way, such as the biggest
GlassFloor order so far, the 2,000 sq metre Elbflorenz Events
Hall which will be realised in Dresden, Germany.
The new book, titled ASB: 50 Years of Exceptional Success,
will be published in July.
For further details, visit
asbsquash.com/contact/ |
ASB SquashCourt is a leader in its market
and has to date supplied more than 7,000 squash courts to
satisfied customers in 70 countries all over the world.
ASB SquashCourts have also worked very closely with the World
Squash Federation (WSF) and the Professional Squash Association
(PSA) to deliver show glass courts for the most prestigious
events all over the world.
500th Moveable Wall
ASB takes squash tech into football
Horst with the first Squash Glass Floor in India 2006
ASB GlassCourt Boom |