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• Open International de Nantes  • 04 - 10 Sep 2017 • France •  

 

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Chris Simpson ] [ Poster ]

EN BREF
Everything you didn't know you needed to know about Nantes Open ...
It all started with a Poster...
Meet Famous French Artist, Michel Bouvet

1. How did the Story begin with the Nantes Open ?

In 2014, Tournament Director,  François Le Jort, calls me up "you work in the Cultural sector, how would  you feel about working for a sport event, but with an artistic angle? Would you be interested in the adventure and beyond?"

Well, I had nothing against sport, I watch sport, I do sport, so... I was all for it.

2. Is it the first time you've worked in the Sporting field?

No, I had done a few posters for Sporting events already, for Créteil for example, also for the Figaro Cross, not to mention the 2024 Olympic Games.

3. Where do you find your inspiration for the Open, and how do you work?

Well, let's say I use the same method always. I do dozens of sketches, with different concepts. It's hard to explain really. It's hard to imagine too! I'm trying to have completely different ideas on the same subject.

For the Open, I'm fascinated by the venue configuration and the increase in the energy over the whole event! The third year is decisive. For two years, one gets to know the desires of the client. But the third, you go one step further: you now possess the subject. One can judge the success of the communication of an event on the long term: a hat-trick, and you have a series!!!

4. How do you master the challenge?

The true challenge of squash is that there are only three symbols that characterise the sport: the ball. the racquet. the court. I have to use those three elements in different arrangements.

Let's take boat racing for example. You can use everything to do with the sea. But for squash, it's very reduced. You have got to place those three elements in a different context: it demands a very methodical work to find your basic marks to make sure it's different every time, and avoid the repetition.

 5. What makes a great poster in your opinion?

That's a tough one. A good poster is a poster that answers the question. People need to remember the poster instantly, it needs to make a true impression on them, so how do you assemble elements that will speak to many?

6. Does a poster make an event you think?

Does the success of an event roll off from a poster? That would be extremely pretentious of me to say. But on the other hand, a bad poster can definitely wrong an event.

A good programmation and a good communication go hand in hand. When there is fusion, then things click in the right place. People understand the importance of the poster.

Not a long time ago, a Theatre Director told me "a play only exists once the poster is conceived". I find that concept interesting. As if a visual was actually instigating life.

The 2017 Nantes poster is easy to grasp, very plastic from an aesthetical point of view. As a graphic symbol, an animal is a formidable element, there is a sort of empathy with an animal, more than we can feel for a squash racquet...!

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BIOGRAPHIE

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MICHEL OFFICIAL SITE



magazine article on his career

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