It all started with a Poster...
Meet Famous French Artist, Michel Bouvet
1. How did the Story begin with the Nantes Open ?
2014, Tournament Director, François Le Jort, calls me up "you
work in the Cultural sector, how would you feel about
working for a sport event, but with an artistic angle? Would
you be interested in the adventure and beyond?"
Well, I had nothing against sport, I watch sport, I do sport, so...
I was all for it.
2. Is it the first time you've worked in the Sporting field?
No, I had done a few posters for Sporting events already, for
Créteil for example, also for the Figaro Cross, not to mention
the 2024 Olympic Games.
3. Where do you
find your inspiration for the Open, and how do you work?
let's say I use the same method always. I do dozens of
sketches, with different concepts. It's hard to explain really.
It's hard to imagine too! I'm trying to have completely
different ideas on the same subject.
For the Open, I'm fascinated by the venue configuration and the
increase in the energy over the whole event! The third year is
decisive. For two years, one gets to know the desires of the
client. But the third, you go one step further: you now possess
the subject. One can judge the success of the communication of an
event on the long term: a hat-trick, and you have a series!!!
4. How do you
master the challenge?
The true challenge of squash is
that there are only three symbols that characterise the sport:
the ball. the racquet. the court. I have to use those three
elements in different arrangements.
Let's take boat racing for example. You can use everything
to do with the sea. But for squash, it's very reduced. You have
got to place those three elements in a different context: it
demands a very methodical work to find your basic marks to make
sure it's different every time, and avoid the repetition.
5. What makes a great
poster in your opinion?
That's a tough one. A good poster is a poster that answers the
question. People need to remember the poster instantly, it
needs to make a true impression on them, so how do you assemble
elements that will speak to many?
Does a poster make an event you think?
Does the success of an event roll off from a poster? That would
be extremely pretentious of me to say. But on the other hand, a
bad poster can definitely wrong an event.
A good programmation and a good communication go hand in hand.
When there is fusion, then things click in the right place.
People understand the importance of the poster.
Not a long time ago, a Theatre Director told me "a play only
exists once the poster is conceived". I find that concept
interesting. As if a visual was actually instigating life.
The 2017 Nantes poster is easy to grasp, very plastic from an
aesthetical point of view. As a graphic symbol, an animal is a
formidable element, there is a sort of empathy with an animal,
more than we can feel for a squash racquet...!
MICHEL OFFICIAL SITE
magazine article on his career