Gearing up in Linkoping
The latest edition of the CASE Swedish Open is getting
some big publicity at home in Linkoping - Tournament Director
Fredrik Johnson reports ...
The support for this year's tournament is massive, and the
marketing is very obvious at various locations here in Linkoping,
with posters and banners in evidence all around the town.
We also have:
- very good cooperation with
one of the biggest newspapers in Sweden and a lot of adverts
in that paper
- Around 1000 spots in a
couple of big radio stations
- The biggest Financial
newspaper “Dagens Industri“ is one of the main sponsors and
there we have five halfpages for promotion of the tournament
and also got exposure on their website
- Around 40 big JC Decuax
signs around the city
- Promotion on the web and
the TV channel belonging to one of the biggest newspapers in
- Big signs on the numerous
roads coming in to the town
- We have been marketing the
tournament at the big motorway here in Sweden since
November, on big led screens
- And many other newspapers
adverts and articles etc.
11th time for ActiPro
The Swedish Open started in the 1970s, and it's now the 11th
time my event company ActiPro Event have organised the Swedish
Open, together with Swedish Squash Rackets Association,
Linköping Squashklubb, Arenabolaget and Medley.
Going, Going ...
Ticket sales for all four days in the Arena have gone very well
and for sure it will be the best year so far here.
One of the Newspaper Ads
Famous Already !
So the players - mainly Nick Matthew, Gregory Gaultier
and Ramy Ashour - that we have been using to promote the
tournament are more than famous already here in Linköping /